The most important hour of your week is the time spent meeting with your sales team. At least it should be … The power of this meeting includes motivating your sales team, building teamwork, developing skills and staying on track toward your most important business objective: the revenue goal. The purpose of your sales activities is to make progress toward strategic marketing objectives — bigger picture objectives that explain where you are headed in your business. Everyone can be kept on track toward these goals by reviewing them at the sales meeting.

The take away in your sales meeting is crucial. Your sales team should always leave with either a skill, knowledge, or an explanation that they did not have prior to the sales meeting.  The information that they learn during the meeting must generate results when they leave the meeting.  It is important that your sales team sees results for themselves as well as they receive information presented in the meeting that was beneficial to them.

Characteristics of Effective Sales Meetings:

  • Objectives given prior to the meeting.
  • Meeting starts and ends on time.
  • All members of the sales team attend.
  • All information is relevant to everyone in the room.
  • Participants learn a skill or gain knowledge or insight to increase sales.
  • Time allotted for role-play or practice of what was learned.
  • Goals set prior to meeting ending.

Training your staff is ongoing and sales meetings can be extremely motivating to your staff if done the right way.  Although you will spend time coaching them on individual level, meetings are the most time efficient and cost effective way to grow your team.