Ray Kroc, founder of McDonald’s breathed and lived customer service. His legacy and his enduring passion for customer service still rings true throughout McDonald’s corporate hallways. The following check list is used as a training tool for front counter people. We can use this checklist to all the “customers” in our organizations.

1. The customer is the most important person in our business.

2. The customer is not dependent on us…we are dependent on the customer.

3.  The customer is not an interruption of our work; but the purpose of it.

4.   The customer does us an honor when calling on us. We are not doing the customer a favor by serving him/her.

5. The customer is part of our business, not an outsider. The customer is our guest.

6. The customer is not a cold statistic, but flesh and blood, a human with feelings and emotions like our own.

7. The customer is not someone to argue with our match wits with.

8.  The customer is one who brings us his/her wants. Our job is to fill them.

9. The customer is deserving of the most courteous and attentive treatment we can provide.

10. The customer has the right to expect an employee to present a neat, clean appearance.

Karl Albrecht and Ron Zemke say it best…”Whether service is your primary product or only a part of it, delivery must be effective, efficient, and dependable if it is to have value to the customer. The service must be predictable, and uniform; the customer has to be able to depend on what it will look like on delivery, how long it will take to deliver, and what it will cost. A Big Mac is a Big Mac is a Big Mac”.